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35 chỉ số đo lường (KPI) của Social Media

A list of social interaction metrics / KPIs

  1. Alerts (register and response rates / by channel / CTR / post click activity)
  2. Bookmarks (onsite, offsite)
  3. Comments
  4. Downloads
  5. Email subscriptions
  6. Fans (become a fan of something / someone)
  7. Favourites (add an item to favourites)
  8. Feedback (via the site)
  9. Followers (follow something / someone)
  10. Forward to a friend
  11. Groups (create / join / total number of groups / group activity)
  12. Install widget (on a blog page, Facebook, etc)
  13. Invite / Refer (a friend)
  14. Key page activity (post-activity)
  15. Love / Like this (a simpler form of rating something)
  16. Messaging (onsite)
  17. Personalisation (pages, display, theme)
  18. Posts
  19. Profile (e.g. update avatar, bio, links, email, customisation, etc)
  20. Print page
  21. Ratings
  22. Registered users (new / total / active / dormant / churn)
  23. Report spam / abuse
  24. Reviews
  25. Settings
  26. Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc)
  27. Tagging (user-generated metadata)
  28. Testimonials
  29. Time spent on key pages
  30. Time spent on site (by source / by entry page)
  31. Total contributors (and % active contributors)
  32. Uploads (add an item, e.g. articles, links, images, videos)
  33. Views (videos, ads, rich images)
  34. Widgets (number of new widgets users / embedded widgets)
  35. Wishlists (save an item to wishlist)

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